01 / 05
AI
Agents that read the message, decide and reply, inside your tools.
AI-native growth and automation company. we build the AI and automation behind your growth.
We connect your ads, website, CRM, customer messages and reporting, then run AI and automation underneath, so you win more customers with less manual work. Start with one service, or build the whole system.
02 / 05
Automation
The work between your tools, running on its own.
03 / 05
Data
Every number in one place, and what it means.
05 / 05
Customer
Messages that bring them back, triggered by what they did.
(01)ai & automation
AI that actually does the work.
Agents and workflows that live inside the tools your team already uses, and take over the repetitive work first.
- 01
AI agents
Read the message, check your systems, do the next step: reply, book, update or hand to a person.
learn more - 02
Workflow automation
The copy, paste, chase and check work between your tools, running on its own.
learn more - 03
AI customer support
Answers in seconds on chat, email and WhatsApp, from your own policies. People handle the exceptions.
learn more - 04
AI sales automation
Every lead answered and qualified in minutes, booked into the right calendar and logged in the CRM.
learn more - 05
Marketing automation
Campaigns that fire from what customers do, not from a calendar someone has to remember.
learn more - 06
Custom AI systems
When nothing off the shelf fits, we design and build around the way your business works.
learn more
(02)individual services
start with what you need.
You can hire us for one thing. Google Ads, an AI agent, a WhatsApp programme, a dashboard. Each one is built so it can connect to the rest later.
AI that does the work your team does by hand.
Agents that answer, qualify and follow up. Workflows that move data between your tools without anyone copying it. This is the layer that runs underneath everything else we build.
AI & automation- AI agentsAgents that read, decide and act inside your tools, with a person in the loop where it matters.
- Workflow automationThe copy, paste, chase and check work, running on its own between the tools you already use.
- AI customer supportAnswers in seconds on chat, email and WhatsApp, from your own policies, with clean handover to people.
- AI sales agentsEvery lead answered, qualified and booked, day or night, before a competitor calls back.
- Marketing automationCampaigns, lead scoring and nurture that trigger from behaviour instead of a calendar.
- AI voice agentsPhone agents that answer, qualify and book calls in natural speech.
- WhatsApp AIAn assistant on WhatsApp Business that handles orders, bookings and questions.
- Sales automationLead routing, follow-ups, proposals and CRM updates without the admin.
- Operations automationOrders, invoices, onboarding and approvals moved through without manual handoffs.
- Internal AI toolsAssistants trained on your documents and data, built for one team and one job.
- AI integrationsModels wired into your CRM, helpdesk, ERP or website, with logging and guardrails.
- Custom AI solutionsWhen nothing off the shelf fits, we design and build the system around your process.
- Process automationMapping a messy process end to end, then removing the manual steps one by one.
- AI productsCustomer-facing AI features and tools, from prototype to production.
Know what is actually happening, and why.
We pull your ad, website, CRM and sales data into one place, build the dashboards people actually open, and automate the reports someone used to assemble by hand every Monday.
Data & intelligence- Business intelligenceOne source of truth for the numbers your team argues about, in dashboards they actually open.
- AnalyticsTracking set up properly, so every visit, lead and sale is counted once and counted right.
- CRM & customer dataA CRM your team keeps up to date because it does half the updating for them.
- BI dashboardsSales, marketing and operations dashboards in Looker Studio, Power BI or Metabase.
- Data pipelinesAutomated flows that pull from every source into one clean warehouse.
- Marketing analyticsSpend, leads and revenue by channel, in one view.
- AttributionWhich campaigns, pages and touchpoints actually lead to revenue.
- Reporting automationThe weekly report, built and sent without anyone assembling it.
- Customer analyticsCohorts, lifetime value and churn signals from your customer data.
- AI-powered insightsPlain-language summaries of what changed, why, and what to look at next.
- ForecastingDemand, revenue and pipeline forecasts built from your own history.
Get discovered. Get chosen.
Paid campaigns, websites and landing pages built as one journey, so the ad, the page and what happens after the click are optimised together instead of by three different teams.
Performance & acquisition- Google AdsSearch, Performance Max and YouTube campaigns tied to real leads and sales, not clicks.
- Meta AdsFacebook and Instagram campaigns with creative testing and clean conversion data.
- WebsitesFast, clear websites built to turn visitors into enquiries, bookings and sales.
- Conversion rate optimisationFinding where visitors drop off and testing the fixes that get more of them to act.
- Paid socialLinkedIn and other paid social, planned around who you actually sell to.
- RetargetingBringing back visitors who showed intent, with a reason to return.
- Lead generationCampaigns built to produce qualified leads, measured on the leads sales accepts.
- Campaign strategyChannel mix, budget and testing plan before a single rupee or dollar is spent.
- Landing pagesOne page, one offer, one action, built for each campaign.
- Lead funnelsFrom first visit to booked call, every step designed and tracked.
- Lead qualificationScoring and routing so sales spends time on the leads worth calling.
Be the answer on Google and in AI search.
SEO gets you ranked. GEO gets you cited by ChatGPT, Gemini and Perplexity. AEO gets you chosen as the direct answer. We run all three from one strategy, with the content to back it.
Search & AI visibility- SEOTechnical fixes, on-page work and keyword strategy that move you up for searches that matter.
- GEOGenerative engine optimisation: getting your brand cited in ChatGPT, Gemini, Perplexity and AI Overviews.
- AEOAnswer engine optimisation: structuring your content so it becomes the direct answer.
- SEO contentTopic clusters, pillar pages and commercial content written to rank and to convert.
- GEO contentEntity-rich, citation-worthy content that AI assistants trust and quote.
- AEO contentQuestion-led, answer-first content structured for snippets, voice and AI answers.
- Technical SEOSpeed, crawlability, indexing and structured data, fixed at the source.
- Local SEOGoogle Business Profile, reviews and local pages, so nearby customers find you first.
- Keyword strategyThe searches your buyers make, mapped to pages that should win them.
- Entity optimisationMaking sure AI systems understand who you are, what you do and why you are credible.
- AI visibility monitoringTracking when and how AI assistants mention you and your competitors.
- Featured snippet optimisationWinning the answer box, People Also Ask and voice results.
- FAQ strategyThe questions buyers ask, answered once, properly, with schema.
- SEO, GEO & AEO contentContent written to rank, to be cited and to be the answer, from one plan.
- Programmatic SEOHundreds of useful pages from structured data, without thin or duplicate content.
The first purchase is not the finish line.
Email, WhatsApp, SMS and push, driven by what each customer actually did. Segments, triggers and journeys that run on their own and bring people back.
Retention & lifecycle- Email marketingCampaigns and automated flows that people open, built on segments instead of blasts.
- WhatsApp marketingBroadcasts, journeys and two-way conversations on the channel your customers actually read.
- SMS marketingShort, timely messages for the moments that matter: orders, reminders, offers.
- Push notificationsWeb and app push triggered by behaviour, not sent to everyone at once.
- Lifecycle marketingWelcome, activation, repeat purchase and win-back journeys across every channel.
- CRM marketingUsing what your CRM knows to send the right message at the right time.
- Customer segmentationGroups built from behaviour and value, kept up to date automatically.
- PersonalisationMessages, offers and timing that change with each customer.
- Re-engagement & win-backBringing lapsed customers back before they are gone for good.
- Customer journeysMapped, automated paths from first purchase to loyal customer.
Content that feeds every channel.
Social, LinkedIn, newsletters and creative, planned around what your buyers search for and ask about. AI does the heavy lifting, editors make it good.
Content & digital- Social media contentA steady calendar of posts, reels and carousels that sound like you.
- LinkedInFounder and company posts written from short weekly calls, in your own voice.
- NewslettersA newsletter people look forward to, researched, written and sent every week.
- Creative productionAd creatives, visuals and short video produced fast enough to keep testing.
- Ad creativesStatic, motion and video ads built in variations for testing.
- Brand contentThe stories, pages and assets that explain who you are.
- Content strategyWhat to publish, where, and why, tied to search demand and sales questions.
- Content repurposingOne idea turned into posts, emails, clips and articles.
- Digital experienceInteractive tools, calculators and microsites that make a point clearly.
(03)solutions
or solve the bigger problem.
Start from the outcome. We combine the services that get you there and run them as one system.
- 01Google Ads+Meta Ads+Landing pages+AI sales
more qualified leads.
Plenty of enquiries, not enough that sales wants to call.
- 02Customer segmentation+Email+WhatsApp+SMS
more repeat customers.
Customers buy once, then hear the same message as everyone else.
- 03SEO+GEO+AEO+SEO content
found on Google and in AI answers.
You publish, but you do not show up when buyers search or ask an AI assistant.
- 04AI agents+Workflow automation+AI integrations+Operations automation
operations that run themselves.
Your team spends hours a week moving information between tools.
- 05Data pipelines+BI+Analytics+Attribution
a clear view of the business.
Every meeting starts with a debate about whose numbers are right.
(04)the growth system
from first click to repeat customer.
Every stage feeds the next. When they share data and run on automation, growth stops depending on someone remembering to do it.
- 01Discover
- Meta
- SEO
- GEO
- AEO
- Content
- 02Visit
- Website
- Landing page
- 03Convert
- AI agent
- Sales
- CRM
- 04Buy
- First purchase
- 05Retain
- SMS
- Push
- 06Understand
- Data
- Analytics
- BI
- 07Automate
- AI
- Workflows
- Personalisation
- 08Grow
- Repeat customers
(05)solutions in action
sample builds.
How we would build it: the problem, the system and what it is built for. Illustrations of our approach, not client case studies.
- sample build 01
AI lead qualification and sales automation
problemInbound leads were being handled manually across several channels, and response times depended on who was free.Meta / Google Ads→Landing page→AI lead qualification→WhatsApp→CRM→Sales teambuilt forFaster responses, automated qualification, less manual work and the same follow-up for every lead.open the build - sample build 02
Automated business intelligence
problemBusiness data was spread across ad platforms, the CRM, the website and sales sheets, and reports were assembled by hand.Google + Meta + CRM + Website + Sales→Data pipeline→Unified data→BI dashboard→Automated reportingbuilt forOne source of truth, faster reporting and decisions made from the same numbers.open the build - sample build 06
Connected growth system
problemMarketing, sales, customer messages and reporting each ran on their own, with no shared data or goals.Discover→Convert→Retain→Understand→Automate→Optimisebuilt forOne connected growth system instead of separate marketing activities.open the build
(06)questions
straight answers.
What people ask us before they book, answered plainly.
WhiteThread is an AI-native growth and automation company. We build AI agents, workflow automation, data and BI, performance marketing, SEO, GEO and AEO, and retention systems that help businesses attract, convert and keep customers. You can hire us for one service or for the whole connected system.
Yes. Many clients start with one service, such as Google Ads, an AI agent, a WhatsApp programme or a dashboard. Everything we build is designed to connect to the rest of your growth system later, if and when you want it to.
A growth audit is a 30-minute call with the founders. We look at how you get, convert and keep customers today, find where growth is leaking, and tell you what we would automate, build or optimise first. If you want us to build it, you get a scope and a fixed price.
Builds are a fixed fee agreed before work starts, and anything we run for you every month is a flat monthly fee. We never bill by the hour or take a percentage of ad spend. You get an exact number after the growth audit, because scope varies too much for a price list.
AI automation helps most with repetitive work that follows the same steps every time: replying to new leads, answering routine support questions, moving data between tools, building reports and reading documents. A person stays in the loop for judgement calls and anything sensitive.
GEO (generative engine optimisation) is the work of getting your brand understood and cited by AI assistants such as ChatGPT, Gemini and Perplexity. AEO (answer engine optimisation) structures your content so it becomes the direct answer in featured snippets, voice search and AI answers. We run both alongside SEO, from one strategy.
Yes. We build inside the tools you already run, such as HubSpot, Zoho, Salesforce, Google Ads, Meta, Shopify, WhatsApp Business and Google Workspace, and we work alongside your team or other agencies. If a tool is holding you back, we will tell you why.
Most first builds are live within a few weeks of sign-off, depending on scope. We agree the timeline in writing before work starts, and you see working pieces along the way rather than one reveal at the end.
WhiteThread is based in Mumbai, India, and works with businesses across India and worldwide, remotely. Calls happen on Google Meet at a time that suits your time zone.
(07)your move
what's slowing your growth down?
Tell us where the bottleneck is. We'll show you what we would automate, build or optimise first.
growth audit · 30 min · google meet · with the founders
- 01
the bottleneck
Where time, money or customers are leaking, in your tools and numbers.
- 02
the first build
What we would automate, build or optimise first, and why that one.
- 03
what it takes
Scope, timeline and a fixed price. If we are not the right fit, we say so.
book a growth audit
opens the calendar right here
prefer email? hello@whitethread.co
or explore services first