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(02)Data & intelligence

We design and install the tracking behind your website, app and ad accounts, so every visit, lead and purchase is recorded once and attributed to where it came from. Your ad platforms get clean conversion data, and your team gets numbers that match the CRM.

book a growth auditwhat connects around it

(01)what we do

what Analytics covers.

  1. 01

    Tracking audit

    A check of what GA4, your tags and your ad pixels record today, where events double count, and what is missing entirely.

  2. 02

    Event and conversion design

    A written tracking plan: which events matter, what each is called, which parameters it carries and which ones count as conversions.

  3. 03

    GA4 and Google Tag Manager

    A clean GA4 property and GTM container built from the plan, with tested triggers for forms, calls, bookings, checkouts and key clicks.

  4. 04

    Server-side tracking

    A server-side GTM container on your own subdomain, so fewer conversions are lost to ad blockers and browser limits.

  5. 05

    Consent mode

    Google Consent Mode v2 wired to your cookie banner, so tracking follows the choice each visitor makes and Google can model what consent hides.

  6. 06

    Ad platform conversions

    Meta Conversions API, Google enhanced conversions and LinkedIn conversion tracking, deduplicated against the browser pixels.

  7. 07

    Attribution and product analytics

    UTM rules, channel groupings and source capture into the CRM, plus Mixpanel or PostHog funnels and cohorts where you have a product to measure.

(02)who it is for

this is for you if.

  • GA4, Google Ads, Meta and your CRM all report a different number of leads for the same month.
  • Your ad platforms optimise on page views or button clicks because real conversions are not tracked.
  • Nobody knows what is in your Tag Manager container or who added it.
  • You are launching a new site, app or campaign and want measurement right from day one.

(03)how we work

how it runs.

How we deliver Analytics
  1. 01AuditWe test every tag, event and conversion against real actions on your site and compare totals with your CRM.
  2. 02PlanWrite the tracking plan and naming rules, and agree which conversions each ad platform should optimise for.
  3. 03ImplementBuild GA4, GTM, server-side tagging, consent mode and platform APIs, then test each event end to end.
  4. 04MonitorAlerts when events drop or spike, fixes when the site changes, and a monthly check that numbers still reconcile.

(04)what connects around it

one service, or part of the system.

Analytics is the input everything else depends on. Ad bidding, CRO tests, attribution and dashboards all inherit whatever errors the tracking has, so we fix it at the source and pass clean data down the line.
What connects around Analytics
  1. 01Analyticsthis service
  2. 02Google Ads
  3. 03Meta Ads
  4. 04CRM
  5. 05Attribution
  6. 06BI
solutiona clear view of the businesssolutionmore qualified leadslevel 3the full growth system

(05)questions

Analytics, answered.

For most businesses running paid ads, yes. Server-side tagging recovers conversions that browsers and ad blockers drop, and gives you more control over what data leaves your site. It adds a small hosting cost, so for a site with little traffic and no ad spend, a clean browser setup is often enough.

Because they count different things in different ways, and most setups add errors on top. GA4 loses visitors who decline cookies or block scripts, forms can fire twice, and CRMs count records rather than sessions. We reconcile the two, fix what is broken and document the gap that remains so everyone knows why.

Yes, if you run Google Ads or GA4 and have visitors from the EU or UK, and it is good practice everywhere else. Consent Mode v2 is required for Google to use your EU data for ads measurement and remarketing. It also lets Google model conversions from visitors who declined cookies.

Most audits and rebuilds take two to four weeks, depending on the number of sites, forms and ad platforms. Server-side tracking and CRM source capture add a week or two. The build is a fixed fee, and ongoing monitoring is a flat monthly fee.

(06)related services

often hired with it.

(07)your move

start with Analytics.

Tell us what you are trying to fix. We will show you what we would do first, what it connects to, and what it would take.

growth audit · 30 min · google meet · with the founders

  1. 01

    the bottleneck

    Where time, money or customers are leaking, in your tools and numbers.

  2. 02

    the first build

    What we would automate, build or optimise first, and why that one.

  3. 03

    what it takes

    Scope, timeline and a fixed price. If we are not the right fit, we say so.

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