(insights)notes from the build
Practical writing on AI and automation, search and AI visibility, performance, retention and data. Short answers first, detail after.
- AI & automation
Where AI agents save time in a growing business (and where not)
A practical guide to where AI agents and workflow automation save real hours, where not to use them yet, and how to pick and measure your first one.
- Data & analytics
How to get one source of truth for marketing and sales numbers
Why your marketing and sales numbers disagree, and how to fix it: shared definitions, clean tracking, a warehouse, one dashboard and clear ownership.
- GEO
What is GEO? Generative engine optimisation explained
What generative engine optimisation is, how ChatGPT, Gemini and Perplexity choose sources, how GEO differs from SEO, and the practical work involved.
- AEO
Answer engine optimisation (AEO): a practical guide
A practical guide to answer engine optimisation: how snippets, People Also Ask and AI answers pick answers, how to write answer-first and measure it.
- Retention
WhatsApp vs email for retention: which channel when
When to use WhatsApp, email, SMS and push for retention, how consent works on each, and how to build triggered journeys that bring customers back.
- Performance marketing
Google Ads conversion tracking that counts customers, not clicks
How to set up Google Ads tracking with GTM, enhanced conversions, consent mode and offline imports, so campaigns are judged on customers and revenue.
(02)your move
what's slowing your growth down?
Tell us where the bottleneck is. We'll show you what we would automate, build or optimise first.
growth audit · 30 min · google meet · with the founders
- 01
the bottleneck
Where time, money or customers are leaking, in your tools and numbers.
- 02
the first build
What we would automate, build or optimise first, and why that one.
- 03
what it takes
Scope, timeline and a fixed price. If we are not the right fit, we say so.
opens the calendar right here
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or explore services first