(01)AI that does the work your team does by hand
Agents that answer, qualify and follow up. Workflows that move data between your tools without anyone copying it. This is the layer that runs underneath everything else we build.
(01)hire us for one thing
start with one of these.
- 01see the service
AI agents
Agents that read, decide and act inside your tools, with a person in the loop where it matters.
- 02see the service
Workflow automation
The copy, paste, chase and check work, running on its own between the tools you already use.
- 03see the service
AI customer support
Answers in seconds on chat, email and WhatsApp, from your own policies, with clean handover to people.
- 04see the service
AI sales agents
Every lead answered, qualified and booked, day or night, before a competitor calls back.
- 05see the service
Marketing automation
Campaigns, lead scoring and nurture that trigger from behaviour instead of a calendar.
(02)everything in this category
the full list.
- AI agentsAgents that read, decide and act inside your tools, with a person in the loop where it matters.
- Workflow automationThe copy, paste, chase and check work, running on its own between the tools you already use.
- AI customer supportAnswers in seconds on chat, email and WhatsApp, from your own policies, with clean handover to people.
- AI sales agentsEvery lead answered, qualified and booked, day or night, before a competitor calls back.
- AI voice agentsPhone agents that answer, qualify and book calls in natural speech.
- WhatsApp AIAn assistant on WhatsApp Business that handles orders, bookings and questions.
- Marketing automationCampaigns, lead scoring and nurture that trigger from behaviour instead of a calendar.
- Sales automationLead routing, follow-ups, proposals and CRM updates without the admin.
- Operations automationOrders, invoices, onboarding and approvals moved through without manual handoffs.
- Internal AI toolsAssistants trained on your documents and data, built for one team and one job.
- AI integrationsModels wired into your CRM, helpdesk, ERP or website, with logging and guardrails.
- Custom AI solutionsWhen nothing off the shelf fits, we design and build the system around your process.
- Process automationMapping a messy process end to end, then removing the manual steps one by one.
- AI productsCustomer-facing AI features and tools, from prototype to production.
(03)solutions that use it
or solve the bigger problem.
(04)solutions in action
sample builds.
- sample build 01
AI lead qualification and sales automation
problemInbound leads were being handled manually across several channels, and response times depended on who was free.Meta / Google Ads→Landing page→AI lead qualification→WhatsApp→CRM→Sales teambuilt forFaster responses, automated qualification, less manual work and the same follow-up for every lead.open the build - sample build 06
Connected growth system
problemMarketing, sales, customer messages and reporting each ran on their own, with no shared data or goals.Discover→Convert→Retain→Understand→Automate→Optimisebuilt forOne connected growth system instead of separate marketing activities.open the build
(05)questions
AI & automation, answered.
AI automation services build software that takes repetitive work off your team, using AI where judgement is needed and plain automation where rules are enough. That covers AI agents, workflow automation between your tools, AI customer support and sales assistants, and marketing automation. The aim is fewer manual steps, faster responses and fewer errors, inside the systems you already run.
Start with work that is frequent, rule-heavy and painful when it slips, such as lead follow-up, copying data between tools, invoice chasing or support triage. Note how often it happens and how long each instance takes, then check the inputs are reasonably consistent. A process with clear steps that runs every day beats a clever one that runs twice a month.
Use AI when a step involves reading, judging or writing, and plain rules when the logic can be written as "if this, then that". Classifying an email, summarising a call or drafting a reply needs a model. Moving a form entry into the CRM does not. Most good systems mix both, with AI only where it earns its cost.
Every automation should log what it did, flag what it was unsure about and hand exceptions to a named person. Actions with real consequences, such as refunds or messages to key clients, can require approval first. WhiteThread also tracks volume, error rate and time saved for each build, so you can see whether it is working rather than assume it.
(06)your move
what's slowing your growth down?
Tell us where the bottleneck is. We'll show you what we would automate, build or optimise first.
growth audit · 30 min · google meet · with the founders
- 01
the bottleneck
Where time, money or customers are leaking, in your tools and numbers.
- 02
the first build
What we would automate, build or optimise first, and why that one.
- 03
what it takes
Scope, timeline and a fixed price. If we are not the right fit, we say so.
opens the calendar right here
prefer email? hello@whitethread.co
or explore services first