(04)Be the answer on Google and in AI search
SEO gets you ranked. GEO gets you cited by ChatGPT, Gemini and Perplexity. AEO gets you chosen as the direct answer. We run all three from one strategy, with the content to back it.
(01)hire us for one thing
start with one of these.
- 01see the service
SEO
Technical fixes, on-page work and keyword strategy that move you up for searches that matter.
- 02see the service
GEO
Generative engine optimisation: getting your brand cited in ChatGPT, Gemini, Perplexity and AI Overviews.
- 03see the service
AEO
Answer engine optimisation: structuring your content so it becomes the direct answer.
- 04see the service
SEO content
Topic clusters, pillar pages and commercial content written to rank and to convert.
- 05see the service
GEO content
Entity-rich, citation-worthy content that AI assistants trust and quote.
- 06see the service
AEO content
Question-led, answer-first content structured for snippets, voice and AI answers.
(02)everything in this category
the full list.
SEO
- SEOTechnical fixes, on-page work and keyword strategy that move you up for searches that matter.
- Technical SEOSpeed, crawlability, indexing and structured data, fixed at the source.
- Local SEOGoogle Business Profile, reviews and local pages, so nearby customers find you first.
- Keyword strategyThe searches your buyers make, mapped to pages that should win them.
GEO
- GEOGenerative engine optimisation: getting your brand cited in ChatGPT, Gemini, Perplexity and AI Overviews.
- Entity optimisationMaking sure AI systems understand who you are, what you do and why you are credible.
- AI visibility monitoringTracking when and how AI assistants mention you and your competitors.
AEO
- AEOAnswer engine optimisation: structuring your content so it becomes the direct answer.
- Featured snippet optimisationWinning the answer box, People Also Ask and voice results.
- FAQ strategyThe questions buyers ask, answered once, properly, with schema.
Content
- SEO, GEO & AEO contentContent written to rank, to be cited and to be the answer, from one plan.
- SEO contentTopic clusters, pillar pages and commercial content written to rank and to convert.
- GEO contentEntity-rich, citation-worthy content that AI assistants trust and quote.
- AEO contentQuestion-led, answer-first content structured for snippets, voice and AI answers.
- Programmatic SEOHundreds of useful pages from structured data, without thin or duplicate content.
(03)solutions that use it
or solve the bigger problem.
(04)solutions in action
sample builds.
- sample build 03
Search and AI visibility engine
problemContent existed, but there was no single strategy connecting it to what buyers search for or ask AI assistants.Search intent→Topic clusters→SEO content→AEO content→GEO / entity content→Structured data→AI search monitoringbuilt forA stronger foundation for traditional search and for being found in AI answers.open the build - sample build 06
Connected growth system
problemMarketing, sales, customer messages and reporting each ran on their own, with no shared data or goals.Discover→Convert→Retain→Understand→Automate→Optimisebuilt forOne connected growth system instead of separate marketing activities.open the build
(05)questions
Search & AI visibility, answered.
They cover being found in three places: Google results (SEO), answers from AI assistants such as ChatGPT, Gemini and Perplexity (GEO), and direct answers such as featured snippets and voice results (AEO). The work spans technical fixes, content, structured data, entity and authority building, and measurement across all three. All three share one base of fast pages and trustworthy content.
Most businesses should start with SEO, because GEO and AEO depend on the same foundations: crawlable pages, clear content and signals of trust. Once those are in place, GEO and AEO add work aimed at being cited and quoted, such as entity markup, question-led sections and mentions on sources AI assistants read. Planning all three together avoids writing the content twice.
More buyers now ask an AI assistant for a shortlist or a direct answer before they click any link. Some research now happens without a visit to your site, so being named in the answer matters alongside ranking. Classic search results still matter, and AI assistants often draw on the same pages, so the shift adds a surface to win rather than replacing one.
Choose one that explains its method plainly, reports on outcomes you can verify and refuses to guarantee rankings or AI recommendations, since nobody controls either. Ask how they measure visibility in AI answers, how they handle technical issues and who writes the content. At WhiteThread, search work runs on a flat monthly fee, never hourly.
(06)your move
what's slowing your growth down?
Tell us where the bottleneck is. We'll show you what we would automate, build or optimise first.
growth audit · 30 min · google meet · with the founders
- 01
the bottleneck
Where time, money or customers are leaking, in your tools and numbers.
- 02
the first build
What we would automate, build or optimise first, and why that one.
- 03
what it takes
Scope, timeline and a fixed price. If we are not the right fit, we say so.
opens the calendar right here
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