(05)The first purchase is not the finish line
Email, WhatsApp, SMS and push, driven by what each customer actually did. Segments, triggers and journeys that run on their own and bring people back.
(01)hire us for one thing
start with one of these.
- 01see the service
Email marketing
Campaigns and automated flows that people open, built on segments instead of blasts.
- 02see the service
WhatsApp marketing
Broadcasts, journeys and two-way conversations on the channel your customers actually read.
- 03see the service
SMS marketing
Short, timely messages for the moments that matter: orders, reminders, offers.
- 04see the service
Push notifications
Web and app push triggered by behaviour, not sent to everyone at once.
(02)everything in this category
the full list.
- Email marketingCampaigns and automated flows that people open, built on segments instead of blasts.
- WhatsApp marketingBroadcasts, journeys and two-way conversations on the channel your customers actually read.
- SMS marketingShort, timely messages for the moments that matter: orders, reminders, offers.
- Push notificationsWeb and app push triggered by behaviour, not sent to everyone at once.
- Lifecycle marketingWelcome, activation, repeat purchase and win-back journeys across every channel.
- CRM marketingUsing what your CRM knows to send the right message at the right time.
- Customer segmentationGroups built from behaviour and value, kept up to date automatically.
- PersonalisationMessages, offers and timing that change with each customer.
- Re-engagement & win-backBringing lapsed customers back before they are gone for good.
- Customer journeysMapped, automated paths from first purchase to loyal customer.
(03)solutions that use it
or solve the bigger problem.
(04)solutions in action
sample builds.
- sample build 04
Lifecycle retention engine
problemCustomer communication was mostly one message for everyone, sent on a calendar rather than on behaviour.Customer data→Segmentation→Behaviour trigger→Personalisation→Email / WhatsApp / SMS→Conversion→Win-backbuilt forMore relevant messages and retention that runs on its own.open the build - sample build 06
Connected growth system
problemMarketing, sales, customer messages and reporting each ran on their own, with no shared data or goals.Discover→Convert→Retain→Understand→Automate→Optimisebuilt forOne connected growth system instead of separate marketing activities.open the build
(05)questions
Retention & lifecycle, answered.
Retention marketing services keep existing customers buying, renewing or coming back, using email, WhatsApp, SMS and push messages triggered by what each customer does. The work includes segmentation, lifecycle journeys such as welcome, repeat purchase and win-back, and the data connections that make messages timely. It is measured on repeat revenue and churn, not open rates.
Yes, as soon as you have customers worth keeping, because every customer who buys again lowers the real cost of the one you paid to acquire. Early on this does not mean a big programme: a welcome journey, a post-purchase sequence and a simple win-back flow are a sensible start. They run in the background while acquisition grows.
Match the channel to the urgency of the message and to how the customer prefers to hear from you. Order updates and reminders suit WhatsApp or SMS, longer content and offers suit email, and timely nudges on a site or app suit push. A good lifecycle system picks the channel per customer and per moment, and respects consent rules on each.
AI helps by spotting customers likely to lapse, predicting what each one is likely to buy next and choosing the timing and content of each message. It can also write variations for testing and handle replies on WhatsApp or email. WhiteThread pairs it with clean customer data and clear frequency rules, otherwise AI simply sends more messages faster.
(06)your move
what's slowing your growth down?
Tell us where the bottleneck is. We'll show you what we would automate, build or optimise first.
growth audit · 30 min · google meet · with the founders
- 01
the bottleneck
Where time, money or customers are leaking, in your tools and numbers.
- 02
the first build
What we would automate, build or optimise first, and why that one.
- 03
what it takes
Scope, timeline and a fixed price. If we are not the right fit, we say so.
opens the calendar right here
prefer email? hello@whitethread.co
or explore services first