(04)Search & AI visibility
Answer engine optimisation (AEO) is the work of structuring your pages so search engines, voice assistants and AI tools can lift a clear answer straight from them. We find the questions your buyers ask, answer each one first and plainly, and mark it up so featured snippets, People Also Ask and AI answers can use it.
(01)what we do
what AEO covers.
- 01
Question research
The questions buyers ask, pulled from People Also Ask, Search Console queries, sales calls and support tickets, grouped by intent.
- 02
Snippet audit
Which answer boxes and People Also Ask results exist for your topics, who holds them now and which of your pages could compete.
- 03
Answer-first formatting
Existing pages restructured so the direct answer sits in the first sentence under a question heading, with detail after it.
- 04
FAQ strategy
One place for each question, answered once and properly, instead of the same FAQ repeated thinly across ten pages.
- 05
FAQPage and HowTo schema
Structured data for questions, steps and definitions, validated and kept in line with the visible content.
- 06
Voice and conversational queries
Answers written to make sense read aloud, for the longer, spoken questions people ask assistants.
(02)who it is for
this is for you if.
- Competitors hold the answer box for questions you know better than they do.
- Your pages rank, but the answer to the question is buried halfway down.
- Sales and support answer the same questions every day and none of those answers are on the site.
(03)how we work
how it runs.
- 01ResearchCollect and group the questions, then check which ones show answer boxes, People Also Ask or AI answers today.
- 02MapAssign each question to the one page that should own it, so answers do not compete with each other.
- 03RestructureRewrite headings and opening lines answer-first, add lists, steps and tables where they fit, and add schema.
- 04TrackMonitor snippet and People Also Ask ownership monthly, and adjust answers that are not being picked up.
(04)what connects around it
one service, or part of the system.
- 01AEOthis service
- 02FAQ strategy
- 03AEO content
- 04SEO
- 05Featured snippet optimisation
(05)questions
AEO, answered.
AEO, or answer engine optimisation, is structuring your content so search engines and assistants can use it as the direct answer to a question. That means featured snippets, People Also Ask, voice results and answers inside AI tools.
SEO gets a page ranked, AEO gets a specific passage chosen as the answer, and GEO gets your brand mentioned in AI-generated responses. AEO is the most granular of the three: it works question by question, on the wording and structure of individual answers.
Yes, though not mainly for rich results, which Google now shows for very few sites. FAQPage and HowTo schema still help machines understand which text is the question and which is the answer, as long as it matches what is visible on the page.
We track a set of target questions and record which ones show a featured snippet or People Also Ask entry from your site, alongside Search Console clicks and impressions for those queries. We also check whether AI answers for the same questions use your wording or cite your pages.
(07)your move
start with AEO.
Tell us what you are trying to fix. We will show you what we would do first, what it connects to, and what it would take.
growth audit · 30 min · google meet · with the founders
- 01
the bottleneck
Where time, money or customers are leaking, in your tools and numbers.
- 02
the first build
What we would automate, build or optimise first, and why that one.
- 03
what it takes
Scope, timeline and a fixed price. If we are not the right fit, we say so.
opens the calendar right here
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