(04)Search & AI visibility
SEO content is the pages and articles written to rank for the searches your buyers make, then move them towards an enquiry. AI handles research and first drafts, editors who know your subject make it accurate and readable, and every piece is planned against a keyword map so nothing competes with anything else.
(01)what we do
what SEO content covers.
- 01
Topic clusters
A content map built from keyword research: one pillar per topic, supporting pages around it, and links between them.
- 02
Pillar pages
Long, well-structured guides that cover a topic properly and give the cluster a page to point back to.
- 03
Commercial and comparison pages
Service pages, alternatives, comparisons and best-for pages, written for people close to choosing.
- 04
Programmatic SEO
Location, integration or use-case pages generated from structured data, each with enough unique substance to deserve indexing.
- 05
Briefs and editing
Briefs with intent, outline, entities and sources, then an editorial pass for accuracy, voice and search fit.
- 06
Content refreshes
Pages that are losing positions updated with current facts, better structure and the subtopics they are missing.
(02)who it is for
this is for you if.
- You publish regularly, but the posts do not rank or do not bring enquiries.
- You have no pages for the comparison and alternative searches your buyers make before they choose.
- Old articles that used to bring traffic are slowly sliding down.
- You need more content than your team can write, without it reading like generic AI output.
(03)how we work
how it runs.
- 01MapKeyword research grouped into clusters, matched against what you already have, with gaps and overlaps marked.
- 02PlanA publishing calendar that puts commercial pages and refreshes ahead of top-of-funnel articles.
- 03Write and editBriefs, AI-assisted drafts, subject expert review and an editorial pass on every piece before it goes live.
- 04Measure and refreshTrack rankings, clicks and enquiries per page, and refresh anything that stalls or slips.
(04)what connects around it
one service, or part of the system.
- 01Keyword strategy
- 02SEO contentthis service
- 03SEO
- 04Websites
- 05Analytics
(05)questions
SEO content, answered.
SEO is the optimisation work: technical fixes, on-page changes, internal links and local search. SEO content is the writing: the pillar pages, articles and commercial pages that give you something to rank. Most sites need both, and we can run either on its own.
Not by itself. Google judges content on whether it is helpful and accurate, not on how it was drafted. We use AI for research and first drafts, and editors check facts, add real expertise and make it read like your business wrote it.
As many as you can make genuinely good, and usually fewer than people expect. A few strong commercial pages and refreshes often do more than a high volume of thin posts. We set the number from your keyword map and how competitive your topics are.
The content strategy and keyword map are a fixed one-off fee. Ongoing writing is a flat monthly fee for an agreed number of pieces and refreshes, never per hour.
(07)your move
start with SEO content.
Tell us what you are trying to fix. We will show you what we would do first, what it connects to, and what it would take.
growth audit · 30 min · google meet · with the founders
- 01
the bottleneck
Where time, money or customers are leaking, in your tools and numbers.
- 02
the first build
What we would automate, build or optimise first, and why that one.
- 03
what it takes
Scope, timeline and a fixed price. If we are not the right fit, we say so.
opens the calendar right here
prefer email? hello@whitethread.co
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