(03)Performance & acquisition
We plan, build and run Google Ads campaigns that are measured on the leads and sales they bring, not the clicks. Tracking runs all the way into your CRM, so bidding learns from what actually turned into revenue.
(01)what we do
what Google Ads covers.
- 01
Campaign strategy
Which searches to own, what to spend where, and what a good lead is worth to you, agreed before anything goes live.
- 02
Search campaigns
Tightly grouped keywords, ad copy written for each intent, and negative lists that stop budget leaking to the wrong searches.
- 03
Performance Max
Set up with clean audience signals, asset groups per offer and brand exclusions, so it finds new demand instead of cannibalising search.
- 04
YouTube and Demand Gen
Video and visual campaigns for reach and remarketing, built from the creative you already have where possible.
- 05
Retargeting
Audiences of people who visited, enquired or bought, each with a message that fits where they are.
- 06
Conversion tracking
Google Tag Manager, enhanced conversions and offline conversion imports from your CRM, so the account optimises for qualified leads and sales.
- 07
Ongoing optimisation
Weekly search term reviews, bid and budget changes, ad tests and a plain monthly report on cost per lead and revenue.
(02)who it is for
this is for you if.
- You spend on Google Ads but cannot tell which campaigns bring customers rather than clicks.
- Leads arrive, but sales says most of them are not worth calling.
- Your account was set up years ago and nobody has properly looked at the search terms since.
- You want to start on Google Ads and get the tracking right from the first rupee or dollar.
(03)how we work
how it runs.
- 01AuditWe review the account, tracking, landing pages and the last 90 days of search terms.
- 02RebuildFix tracking first, then restructure campaigns around intent and the offers that convert.
- 03LaunchGo live with clear budgets, test plans and the one number each campaign is judged on.
- 04OptimiseWeekly changes, monthly reporting, and feedback from your CRM into the bidding.
(04)what connects around it
one service, or part of the system.
- 01Google Adsthis service
- 02Landing pages
- 03AI sales
- 04CRM
- 05Retargeting
- 06Lifecycle
(05)questions
Google Ads, answered.
Enough to get meaningful data in your market within a month, which depends on what a click costs for your searches. We work out a starting budget from keyword costs and your target cost per lead in the audit, then scale what works.
No. Google Ads management is a flat monthly fee agreed up front, so our fee does not grow just because your budget does. Setup and tracking work is a fixed one-off fee.
Usually both, with clear roles. Search captures people actively looking for what you sell; Performance Max finds new demand across Google. We set brand exclusions and audience signals so Performance Max does not simply take credit for searches you would have won anyway.
Search campaigns can bring enquiries within days of launch. Expect the first four to six weeks to be about learning: fixing search terms, testing ads and letting bidding learn from conversions. Results become steadier after that.
(07)your move
start with Google Ads.
Tell us what you are trying to fix. We will show you what we would do first, what it connects to, and what it would take.
growth audit · 30 min · google meet · with the founders
- 01
the bottleneck
Where time, money or customers are leaking, in your tools and numbers.
- 02
the first build
What we would automate, build or optimise first, and why that one.
- 03
what it takes
Scope, timeline and a fixed price. If we are not the right fit, we say so.
opens the calendar right here
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