(02)Know what is actually happening, and why
We pull your ad, website, CRM and sales data into one place, build the dashboards people actually open, and automate the reports someone used to assemble by hand every Monday.
(01)hire us for one thing
start with one of these.
- 01see the service
Business intelligence
One source of truth for the numbers your team argues about, in dashboards they actually open.
- 02see the service
Analytics
Tracking set up properly, so every visit, lead and sale is counted once and counted right.
- 03see the service
CRM & customer data
A CRM your team keeps up to date because it does half the updating for them.
(02)everything in this category
the full list.
- Business intelligenceOne source of truth for the numbers your team argues about, in dashboards they actually open.
- BI dashboardsSales, marketing and operations dashboards in Looker Studio, Power BI or Metabase.
- AnalyticsTracking set up properly, so every visit, lead and sale is counted once and counted right.
- Data pipelinesAutomated flows that pull from every source into one clean warehouse.
- CRM & customer dataA CRM your team keeps up to date because it does half the updating for them.
- Marketing analyticsSpend, leads and revenue by channel, in one view.
- AttributionWhich campaigns, pages and touchpoints actually lead to revenue.
- Reporting automationThe weekly report, built and sent without anyone assembling it.
- Customer analyticsCohorts, lifetime value and churn signals from your customer data.
- AI-powered insightsPlain-language summaries of what changed, why, and what to look at next.
- ForecastingDemand, revenue and pipeline forecasts built from your own history.
(03)solutions that use it
or solve the bigger problem.
(04)solutions in action
sample builds.
- sample build 01
AI lead qualification and sales automation
problemInbound leads were being handled manually across several channels, and response times depended on who was free.Meta / Google Ads→Landing page→AI lead qualification→WhatsApp→CRM→Sales teambuilt forFaster responses, automated qualification, less manual work and the same follow-up for every lead.open the build - sample build 02
Automated business intelligence
problemBusiness data was spread across ad platforms, the CRM, the website and sales sheets, and reports were assembled by hand.Google + Meta + CRM + Website + Sales→Data pipeline→Unified data→BI dashboard→Automated reportingbuilt forOne source of truth, faster reporting and decisions made from the same numbers.open the build - sample build 05
Performance and conversion system
problemPaid traffic was optimised on its own, separate from the landing pages and what happened after the click.Audience research→Creative→Google / Meta→Landing page→CRO→CRM→Attribution→Retargetingbuilt forVisibility across the whole funnel and one loop that keeps improving it.open the build - sample build 06
Connected growth system
problemMarketing, sales, customer messages and reporting each ran on their own, with no shared data or goals.Discover→Convert→Retain→Understand→Automate→Optimisebuilt forOne connected growth system instead of separate marketing activities.open the build
(05)questions
Data & intelligence, answered.
Business intelligence for a growing company means one trusted place to see revenue, pipeline, marketing spend and operations, updated automatically. In practice that is clean tracking, connected data sources and a few dashboards built around the decisions people make each week. It replaces the spreadsheet someone rebuilds every Monday and the argument about whose numbers are right.
They usually cover tracking that records visits, leads and sales correctly, pipelines that pull data from your tools into one place, dashboards for each team, and reporting that sends itself. Good work also includes shared definitions, so everyone agrees what counts as a lead, a customer or revenue. Attribution and AI summaries sit on top once the base is reliable.
You are ready once decisions start waiting on numbers, or when two reports disagree and nobody knows which to trust. That often happens when you run paid campaigns, have a sales team working in a CRM, or sell across more than one channel. Before that point, correct tracking and one simple dashboard are usually enough.
AI helps most by reading your data and explaining it in plain language: what changed this week, which channel or segment moved, and where to look next. It can also answer questions about your numbers without someone building a new report. It only works on data that is already clean and well defined, which is why WhiteThread sets up the foundations first.
(06)your move
what's slowing your growth down?
Tell us where the bottleneck is. We'll show you what we would automate, build or optimise first.
growth audit · 30 min · google meet · with the founders
- 01
the bottleneck
Where time, money or customers are leaking, in your tools and numbers.
- 02
the first build
What we would automate, build or optimise first, and why that one.
- 03
what it takes
Scope, timeline and a fixed price. If we are not the right fit, we say so.
opens the calendar right here
prefer email? hello@whitethread.co
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