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(build 05)sample build

A sample build: how we would connect paid traffic to the pages it lands on and to what happens after the click. It is an illustration of our approach for a typical business, not a client project.

the problem
Paid traffic was optimised on its own, separate from the landing pages and what happened after the click.
built for
Visibility across the whole funnel and one loop that keeps improving it.

(01)the system

how it runs, step by step.

The system for Performance and conversion system
  1. 01Audience research
  2. 02Creative
  3. 03Google / Meta
  4. 04Landing page
  5. 05CRO
  6. 06CRM
  7. 07Attribution
  8. 08Retargeting
  1. 01

    Audience research

    We study who buys and why, from CRM data, sales calls, reviews and search terms, and write down the few messages worth testing.

  2. 02

    Creative

    Ad copy, images and short videos are made for each message, with AI tools for variants and a person deciding what goes live.

  3. 03

    Google / Meta

    Google Ads and Meta campaigns are structured around those audiences and messages, each with a clear budget and the one number it is judged on.

  4. 04

    Landing page

    Each campaign points to a page that matches its ad, so the promise in the ad is the first thing the visitor sees.

  5. 05

    CRO

    Heatmaps and session recordings in Microsoft Clarity or Hotjar show where people stop, and we run tests on headlines, forms and offers.

  6. 06

    CRM

    Leads land in HubSpot or Zoho with their source attached, and lead stages are sent back to the ad platforms as offline conversions.

  7. 07

    Attribution

    GA4 and the CRM are joined in BigQuery or Looker Studio so spend can be compared with qualified leads and revenue, not just clicks.

  8. 08

    Retargeting

    Visitors and leads who did not convert see follow-up ads that match where they stopped, built from GA4 and CRM audiences.

(02)what we would measure

how we would know it works.

Consider this build when ads are judged on clicks and form fills while nobody tracks what those leads become. It suits businesses spending on paid media that want the ads, pages and CRM to improve together.
  • Cost per qualified lead
  • Landing page conversion rate
  • Return on ad spend
  • Lead to customer rate by campaign

(03)services it uses

hire any piece on its own.

solutionmore qualified leadslevel 3the full growth system
book a growth audit

(04)more builds

other sample builds.

  1. sample build 01

    AI lead qualification and sales automation

    problemInbound leads were being handled manually across several channels, and response times depended on who was free.Meta / Google AdsLanding pageAI lead qualificationWhatsAppCRMSales teambuilt forFaster responses, automated qualification, less manual work and the same follow-up for every lead.open the build
  2. sample build 02

    Automated business intelligence

    problemBusiness data was spread across ad platforms, the CRM, the website and sales sheets, and reports were assembled by hand.Google + Meta + CRM + Website + SalesData pipelineUnified dataBI dashboardAutomated reportingbuilt forOne source of truth, faster reporting and decisions made from the same numbers.open the build

Sample builds show how we would approach a problem. They are not client case studies and make no claims about results.

(05)questions

this build, answered.

You need ad spend by campaign, tracked sessions with their source, and CRM records that show which leads became customers. In practice that means Google Ads and Meta cost data, GA4 with consistent UTM tags and click IDs, and HubSpot or Zoho lead stages. Joined in BigQuery or Looker Studio, they let you compare spend with qualified leads and revenue, not only clicks.

They tell the ad platforms which leads turned into qualified leads or customers, so bidding can favour people like them. When a lead moves stage in HubSpot or Zoho, the stage and the original click ID are sent back to Google Ads and the Meta Conversions API. Campaigns then learn from lead quality instead of from form fills alone.

Retargeting shows follow-up ads to people who visited or enquired but did not convert, matched to where they stopped. GA4 audiences cover site behaviour, such as viewing pricing without enquiring, and CRM lists cover leads that stalled at a given stage. Both sync to Google Ads and Meta, with the message changed to suit each group.

(06)your move

want this built in your tools?

Tell us where the bottleneck is. We'll show you what we would automate, build or optimise first.

growth audit · 30 min · google meet · with the founders

  1. 01

    the bottleneck

    Where time, money or customers are leaking, in your tools and numbers.

  2. 02

    the first build

    What we would automate, build or optimise first, and why that one.

  3. 03

    what it takes

    Scope, timeline and a fixed price. If we are not the right fit, we say so.

book a growth audit

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